About Us

Afzal Electronics

Founded in 1992, Afzal Electronics started as a sole proprietorship with a humble beginning and has grown into a national brand in the retail sector for consumer appliances, mobile phones, and motorbikes. Under the visionary leadership of Mr. Waseem Afzal (CEO, Afzal Electronics), the company has experienced remarkable expansion over the last decade.

From a single branch in 2007, Afzal Electronics has expanded into a nationwide network of 186 branches, providing high-quality products with flexible installment plans. The brand is known for its commitment to affordability, customer satisfaction, and innovation.

With a strong presence in the retail market, Afzal Electronics continues to make modern technology and household essentials accessible to everyone across Pakistan.

CEO’s Vision – Afzal Electronics

"At Afzal Electronics, our vision is to make modern technology and essential household products accessible to every home in Pakistan. We believe that quality should never be a luxury, and affordability should never compromise reliability."

Under the leadership of Mr. Waseem Afzal (CEO, Afzal Electronics), the company is committed to:

  • Expanding Accessibility – Bringing home appliances, mobile phones, and motorbikes to customers across Pakistan through a widespread retail network.
  • Flexible Installments – Ensuring that financial constraints do not prevent people from owning quality products by offering easy and convenient installment plans.
  • Innovation & Growth – Adopting digital solutions, such as ERP and CRM systems, to enhance customer experience and operational efficiency.
  • Customer Satisfaction – Prioritizing transparency, reliability, and exceptional service to build long-term relationships with our customers.

"Our goal is not just to sell products but to improve lifestyles by making technology more affordable and accessible for all."Mr. Waseem Afzal, CEO